Toyota looking hard at compact pickup market

Ford Maverick and Hyundai Santa Cruz have bought 50,000 models by means of May well this calendar year, in accordance to figures compiled by Automotive News. Hyundai statements just about 15,000 of those product sales. Despite the South Korean carmaker’s profits currently being down 16% by the conclude of May possibly as opposed to exact period in 2021, the Santa Cruz established a new sales document in May perhaps, and we know how popular the Maverick is. It truly is feasible that each individual automaker with a system that could be converted into a compact truck is on the lookout at the U.S. compact truck market place now. Thanks to Motor Pattern, we know Toyota is a person of those automakers. In the course of Toyota’s HQ Convention at its Texas base, three execs admitted to trying to keep a keen eye on the section and brainstorming probable strategies to enter.

Bob Carter, EVP for Toyota Motor North America, advised MT, “Nowadays, we have the current market really nicely included with Tacoma, but that [a compact pickup] could be a chance and something we proceed to seem at.” Cooper Ericksen, the group VP of products planning and approach, created it clear the vital is figuring out the client. Toyota has a overall body-on-frame platform it could use for a pickup that leans towards hardy use, and unibody platforms for a city-concentrated getaround with a bed — which one can make more sense? “[The] additional that Ford sells, frankly, the a lot more that Hyundai sells,” he stated, “the far more we are going to be in a position to get very good research on who these shoppers are, why they want this vehicle, and we’ll see if that is the house that we want to enter into.”

Underlining the stage, Jack Hollis, the carmaker’s SVP of automotive functions below informed AN that you will find no question of owning area in the lineup for a truck under the Tacoma. The proportions of the recent Tacoma increase emphasis, AN pointing out that the modern-day mid-sizer is nine inches taller and a least of a few toes lengthier than a 2000 Tacoma. Hollis requested of that place, “The question is, how to fill it?”

And Volkswagen should acquire take note, due to the fact its new EV pickup announcement is producing waves at much more than its U.S. seller human body, Ericksen indicating, “it will be interesting to see Scout.”

If you stay in a sure part of the nation, it can be as if Toyota’s compact heritage by no means died. Southern California is swimming in fourth-gen vans, usually with the painted badging on their tailgates erased to leave just “YO.” Examples of the two succeeding generations built via the 1990s — ahead of the Tacoma graduated to a mid-sizer in 2005 — however want very good money on the utilised sector even with a lot more than 200,000 miles. 

Though Toyota is speaking in the conditional tenses that all automakers use before asserting products, it sounds like the company has an strategy of what it desires to do. Carter informed Motor Trend, “Likelihood are we may have HQ Confidential 3 [in June] up coming yr, so we’ll have other items to chat about.” The new Toyota Tacoma is predicted future calendar year, the new 4Runner the yr after that. In 2025, it can be achievable Toyota goes back to enjoying small ball. 

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