Automotive Blogs Engage Enthusiasts in Unique Ways, Show Potential to Increase Influence

By Joe Colacurcio

A short while ago, numerous on the web automotive enthusiast blogs have taken unique chances to instantly interact with their audiences by way of dwell, merged chats, integrating commonly used platforms these as Twitter.com and the blogs on their own. This style of direct engagement shows the continually evolving likely for these kinds of enthusiast channels to type new “touch points” and affect on the internet customers in new approaches.

On February 18, 2009, editors of the blogs Autoblog.com, Jalopnik.com, and KickingTires.com joined up for a stay chat with on the net automotive fanatics to facilitate dialogue and industry queries pertaining to the viability plans of GM and Chrysler. Via their World-wide-web internet sites and Twitter, editors John Neff (Autoblog), Ray Wert (Jalopnik) and Dave Thomas (KickingTires), actively engaged audiences in conversation concerning this very warm matter. Yet again on March 18, 2009, the trio of website editors took a comparable approach, but this time invited Jon Lauckner, GM’s Vice President of International Method Management. This gave fanatics and individuals the opportunity to connect with an market govt accountable for a controversial and highly predicted products – the Chevrolet Volt.

For the social media supervisors and entrepreneurs, as well as standard print media, this amount of direct engagement amongst non-traditional info sources and audiences raises considerable inquiries pertaining to the electricity of influential weblogs as a new forex for details and view dissemination.

– As enthusiasts and people attain exposure to these types of live chats with influential editors of big weblogs, how can manufacturers – automakers in this situation – leverage social media properly to equip these influencers with the proper details at the correct time? What type and diploma of engagement is acceptable, if any?

– Does evolving conversation among influential bloggers and on the net fans act as a harbinger for lowered influence of standard media venues in the automotive business? Will the opinions of common media editors, these kinds of as publications, lose significance?

Take into account far too, that in the previous calendar year, Autoblog.com has regularly witnessed Web website targeted traffic earlier mentioned that of MotorTrend.com, the World wide web web site incarnation of the widely circulated regular monthly publication of the identical title.

More than the study course of the twelve month interval Autoblog.com targeted traffic tendencies a little bit upward, because of in part to strongly obtained coverage of the 2009 Detroit Automobile Demonstrate in January. As calculated by exclusive viewers, MotorTrend.com does not exhibit comparable power as an online info disseminator, even all through the Auto Demonstrate.


Source: Nielsen NetView, U.S., Property & Perform

In any situation, there are increasing indications that what employed to be much more niche info venues are now earning new attempts and potentially gaining traction between buyers and lovers on the net. For social media entrepreneurs and professionals, the dilemma becomes how to understand and leverage alternatives with these influencers. For on line versions of standard print journals, the concern may perhaps be how best to compete.