2023 Toyota Crown: A Japanese Flagship Comes Stateside As An SUV-Like Hybrid

2023 Toyota Crown
Earlier Toyota Crowns, though they haven’t been imported to the U.S. since 1972, have all been large luxury sedans, wagons or coupes, but the 2023 Crown is a 21st-century mash-up of crossover, fastback coupe and sedan themes. Scotty Reiss

On sale considering that 1955, the Toyota Crown is a massive star in Japan and a person of Toyota’s longest-working goods. But even though acquainted all around Asia and 1 of the initially products the automaker imported here, the major Crown has not been marketed in the U.S. because 1972. This fall, nonetheless, a hybrid-only Crown will return stateside as Toyota’s most high-class model It’ll also be the initially to get the automaker’s efficiency-oriented Hybrid Max engine.

Toyota hasn’t yet declared pricing, but this new Crown is quite different from previous versions or the soon-to-depart Avalon. Though a sedan with a fastback style and design, it could also be called a crossover for its larger ground clearance, four inches much more than the Camry. 

It is resultingly tall: The Crown’s over-all top is 60.6 inches to the Camry’s 56.9, but it’s continue to shy of full crossover height: the Toyota Venza is substantially taller at 65.9 inches. Though we won’t see them here, Toyota has launched three other versions of the Crown for Japan, a typical sedan devoid of the carry, a compact crossover not much too unique from the U.S. product, and a full-on SUV referred to as the Crown Estate.

1972 Toyota Crown
The very last time the Toyota Crown was marketed in the U.S. was in 1972, and it appeared like this. The product has remained a conservative sedan at any time considering that. Toyota
2023 Toyota Crown
Right up until now, in any case. The fifteenth-generation 2023 Crown appears to be spectacular, especially in this two-town black-and-red scheme. Scotty Reiss

Created and created and in Japan, the U.S.-product Crown will not have the Maserati-esque front grille badge seen on global versions. Alternatively, it has a distinctive entrance grille and facia anchored by a classic Toyota oval. The entrance is marked by a flat front grille with a diamond lower sample but no perforations as is standard of inner combustion engines rather it has modest, horizontal air intakes over and below the grille. 

Its silhouette is coupe-like, the roof line swooping towards the rear, which is defined by a huge, vertical trunk spanned by a gentle bar and the Crown name spelled throughout the rear. If people appreciate crossovers but even now want crossover coupe sleekness, the Crown will provide.

At its expose, Toyota showcased the Platinum trim in a two-toned pink and black paint scheme, even though Crown will be out there in 8 hues which includes Significant Metal black and Bronze Age bronze.  

2023 Toyota Crown dashboard
A slick and minimalist cabin puts all the visible information on big, brilliant screens but fortunately even now consists of bodily controls for many features. Toyota’s new infotainment technique is also optimized for voice command. Scotty Reiss

A Triple Crown of Trims

The new Crown will be accessible in three trims and with two 4-cylinder engines: a 2.5-liter hybrid producing 236 horsepower is typical in the XLE and Minimal trims, and these are approximated to return about 38 mpg blended. The Platinum trim will carry the initial ever Hybrid Max, a efficiency-tuned motor that must generate 340 hp from 2.4 turbocharged liters. Energy by no means comes without the need of a price, and this engine is believed to get about 28 mpg.

All products are all-wheel push (AWD) and attribute a shift by wire digital gear selector, now with a diminutive palm-sized shifter the XLE and Restricted models have a continually variable automated transmission (CVT) whilst the Platinum has a far more functionality-centered direct shift 6-pace transmission. There are a few push modes in the XLE and Limited trims: Normal, eco and sport. The Platinum Hybrid Max product provides sport+, comfort and tailor made modes permitting drivers to set all 340 ponies to perform.  

To counter the driving dynamics that bigger floor clearance can create, and to produce a far more sedan-like generate working experience, Toyota included an adaptive suspension system and lively cornering assist for much more driving manage and consolation. We weren’t authorized to travel the new Crown, but earlier Japanese-spec products have been recognised for their clean and deluxe rides.

Setting the Stage for an Electric Crown?

Toyota has been gradual to the absolutely electrical activity, only just introducing the bZ4x crossover previously this calendar year. But previous does not mean worst, and with the introduction of the Crown, it seems that Toyota is poised for a much more studied entree to the electrical car or truck market place. 

Toyota defines hybrid as element of its electrification method, but the Crown carries earmarks additional common of thoroughly electric powered cars and trucks: The dimensions, condition and peak of the chassis, the flat front grille and the reasonably flat rear ground with only a modest driveshaft tunnel are information generally witnessed on electrics. 

Luxury Details, Such as Some that Migrate from Lexus 

Sitting in the driver’s seat, the luxury particulars of the Crown are evident Toyota’s leatherette, named SofTex, handles the seats (with a faint bronze-coloured distinction piping on the Platinum model we saw) in an elegant channel stitched sample, and smooth-contact products go over all surfaces. A new minimalist layout for the middle console and dashboard incorporate to the elegance. And some 1st-time characteristics for Toyota make their way from Lexus. 

If you’ve been in the Lexus NX or LC 500 lately, you will realize the equipment selector, a small, palm-sized shifter that quickly pops the motor vehicle into gear. You’ll also figure out the park support button tucked just at the rear of the equipment selector. This function costs the vehicle with discovering a parking location and maneuvering into it all the driver wants to do is manage braking and acceleration. This aspect is restricted to the Platinum trim, nonetheless. 

Toyota also extra a electronic critical option that will allow owners to use a smart telephone to unlock, commence and drive the auto, no physical critical. This setup also lets owners to assign, and revoke, the essential for some others to push. 

2023 Toyota Crown back seat
The Crown brings together “Crossover coupe” and sedan strains, but not like some vehicles in both groups, there’s a good deal of space in the back seat. Toyota
2023 Toyota Crown forward cabin
Forward passengers are dealt with to a lot of legroom, and the entire cabin is brightened by a twin-pane glass roof. Toyota

Modern Multimedia 

Anchoring the new appear is a single panel dashboard into which Toyota’s new multimedia program and driver info monitor are integrated, making an classy and contemporary come to feel. The electronic driver’s exhibit and infotainment system ended up redesigned last calendar year for the debut of the Tundra and Sequoia with a considerably much more consumer-helpful functionality, around-the-air updates and “Hey Toyota” voice-activated guidance. 

The multimedia process is common, as is the upgraded Toyota Protection Perception 3. driver help and basic safety technique. TSS does not characteristic any new capabilities, but has improved the current program with more precision, especially in lane departure warning and guidance, adaptive cruise regulate and adaptive higher beam headlights.

2023 Toyota Crown trunk
The fastback traces counsel that the Crown is a hatchback, a great deal like crossover coupes like the BMW X4 or hatchback sedans like the Audi A5 sportback. In point, it’s obtained a conventional trunk in the mildew of Tesla’s fastback sedans. Toyota

A Roomy, Comfy Again Seat and a Big Trunk

The luxurious proceeds in the backseat, which is broad and at ease. Rear seat travellers will uncover air vents and USB-C ports for charging units. Even with the coupe-like condition of the Crown, there’s lots of headroom for an average-top passenger. 

The coupe condition, nevertheless, may well guide consumers to think that this is a hatchback with contiguous passenger-cargo room. It is not. Alternatively, and a little bit like the Tesla Design 3, the Crown has a regular trunk, which is very huge, though the rear seats fold to generate further linear cargo room. 

In all, Toyota delivers some good new information and luxe characteristics to its top rated-of-the-line design, a all-natural re-introduction of the Crown identify. The guarantee of Hybrid Max will no question delight the additional lead-footed motorists on the road, and for these who want far better fuel economy, Toyota delivers its usually trustworthy hybrid procedure, now in a much more luxe setting.

Prices will be introduced nearer to the Crown’s on-sale day, but be expecting it to attain sellers in the fourth quarter. The automaker states the new Crown is not exclusively a alternative for the outgoing Avalon, but it will sit at the prime of its car lineup, so count on selling prices to start out someplace north of $50,000.